Communication is the act of influencing and inducing others to act in the manner intended by the speaker or writer. It is an interpersonal and inter-organizational interchange of material, ideas, understanding and information. The quality of communication determines the extent of the success of a business. The companies that have developed good and effective communication systems are far more successful than those without one.

It establishes relationship between the superior and the subordinate, and the quality of relationship revolves around the nature of communication. In your business career, Effective Business Communication helps you convey your ideas, lead, guide, and motivate your employees. The business of an organization is run on interchange of information, plans, ideas, proposals; use of data; and conducting discussions, meetings and research which are all different forms of business communication.

In an organization the manager has to read, speak, write, listen, observe, and supervise that all are media of communication. He uses letters, reports, proposals, and memos for written communication. Good communication is a key to management effectiveness. Management needs to communicate policy, instructions, objectives and goals so that all employees will understand and accept them. Effective communication is vital inside the company because employees can be betters motivated and more efficient by it. A properly organized and arranged letter, telephone call, or personal conversation can win back an angry, disgruntled, and dissatisfied customer and create goodwill for the company.

The following communication ability and skills are required for success in business career.

Should be able to communicate effectively with all levels of management. Must have substantial experience, training in oral and written communication and demonstrate good writing skills. Be able to prepare special analysis, research reports, and proposals. Need ability to compose effective correspondence. Must have ability to communicate and sell ideas, firm, and products. Must be able to cultivate and maintain good customer relationship. Need skills in gathering, analyzing, and interpreting data and in writing analytical reports.

In a nutshell, success of the business depends on effective communication.